It explains the technology of todays bowling balls over balls from the past. However the file size is 32mb's and may take a little while to load depending upon your internet connection.
The video originally aired on the History Channel and is worth watching.
We don't know why, but Google seems to like the term (BBAM Bowling). So who are we to argue. Anyway, bbambowling.com is shorter, easier to type and remember. Of course if you already have www.bowlingballsandmore.com book marked that's fine. Both URL's will bring you here.